In 2017, our founder started monetizing her social media page at the forefront of the Instagram phenomenon. She was quick to realise the power of digital influencers making grow brands.
In 2018, she started working at an advertising agency specialised in influencer marketing. There, she expanded her knowledge in the sector and gained experience.
In early 2021, during the pandemic situation the project was designed in Paris: a full service agency for brands looking to communicate effectively through the most influential social media influencers.
In 2022, Gianni Agency LLC was registered in New York and new members joined our agency operating all around the world to cover the international needs of our clients.
The idea was born during an Italian class, while our CEO Patricia was writing a text about the biography of Donatella Versace. As she wrote about her brother Gianni —the creator of the iconic fashion house— she felt deeply inspired by his creative vision, boldness, and the way he revolutionized the fashion world.
That spark was the beginni
The idea was born during an Italian class, while our CEO Patricia was writing a text about the biography of Donatella Versace. As she wrote about her brother Gianni —the creator of the iconic fashion house— she felt deeply inspired by his creative vision, boldness, and the way he revolutionized the fashion world.
That spark was the beginning of everything. That’s how our agency got its name: a tribute to boundless creativity, purposeful style, and to those who dare to leave a mark.
At Gianni Agency, we have a team of 22 people spread across the globe.
We firmly believe that cultural, intellectual, and work-style diversity not only enriches the process but also leads to more creative ideas and stronger results.
Once a month, we organize an in-person coworking day to connect, get inspired, and share beyond the screens.
Throughout the year, we've done creative activities, volunteered, and even taken the occasional trip — because we believe the best ideas come when the team feels comfortable, motivated, and in sync.
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